ShiftFocus vs Profit.co
Execution Intelligence vs OKR Management
Profit.co helps teams set and track OKRs. ShiftFocus helps leaders prevent misses—by predicting execution drift early, enforcing follow-through, and giving executives a decision loop to change trajectory before the quarter hardens.
Schedule Executive Walkthrough
Run the 90-day Parallel Pilot
Prediction
Enforcement
Dependency control
Executive brief
Board-ready narrative
1-Minute Verdict
Where Profit.co is strong
OKR setup, templates, adoption workflows, and broad program features
Where Profit.co breaks (for outcome owners)
Optimized for tracking and compliance, not trajectory and control
"Risk" is typically a label, not an intervention system
Where ShiftFocus wins (why teams switch)
Built around execution intelligence: signals → root cause → actions → enforcement
Adds an executive control loop: predict → intervene → simulate → measure impact
Profit.co organizes OKRs.
ShiftFocus runs execution.
Profit.co answers: "Are OKRs created and updated?"
ShiftFocus answers: "Will we land the quarter—and what move changes the outcome?"
What ShiftFocus replaces (without feature flexing)
​Status meetings as the "source of truth"
Manual QBR story-building
Late discovery of drift
Dependency blindness across teams
"We'll fix it next week" escalation chaos
The Core Difference
ShiftFocus is built around a control loop that prevents execution drift, not just reports on it.
Prediction
Detect trajectory decay early. Know what will slip before it's too late to recover.
Intervention
Identify root cause (capacity, dependencies, blockers) + get recommended actions instantly.
Control
Simulation + scenario decisions before you reshuffle the org. Test tradeoffs, not guesses.
Profit.co is built to manage OKRs.
ShiftFocus is built to control execution.
The Brutal Comparison
An honest, feature-by-feature breakdown. No marketing spin.
CATEGORY SHIFT
PROFIT.CO
Execution Intelligence category (predict→intervene→enforce)
Execution Intelligence category (predict→intervene→enforce)
Trajectory view (where execution is heading)
Boardroom narrative automation (story not slides)
SHIFTFOCUS
Execution Intelligence category (predict→intervene→enforce)
Execution Intelligence category (predict→intervene→enforce)
Trajectory view (where execution is heading)
Boardroom narrative automation (story not slides)
WHY IT MATTERS
This is the whole reason an exec switches tools
Turns OKRs into an operating system not a reporting artifact
Prevents "green dashboards" from hiding drift
Execs stop spending nights prepping QBRs
OKR FOUNDATION
PROFIT.CO
Company OKRs
Team OKRs
Individual OKRs
Objective/KR creation
OKR alignment mapping
Weighted scoring & rollups
Multi-cycle OKRs (quarterly/monthly)
OKR templates
SHIFTFOCUS
Company OKRs
Team OKRs
Individual OKRs
Objective/KR creation
OKR alignment mapping
Weighted scoring & rollups
Multi-cycle OKRs (quarterly/monthly)
OKR templates
WHY IT MATTERS
Baseline parity
Baseline parity
Baseline parity
Baseline parity
Baseline parity
Baseline parity
Baseline parity
Faster rollout but not a differentiator
CHECK-INS & SIGNALS
PROFIT.CO
Weekly check-ins
Confidence captured per update
Blockers captured per update
Update integrity signals (low-signal updates)
Commitment quality scoring
Check-in trendlines (confidence/velocity)
SHIFTFOCUS
Weekly check-ins
Confidence captured per update
Blockers captured per update
Update integrity signals (low-signal updates)
Commitment quality scoring
Check-in trendlines (confidence/velocity)
WHY IT MATTERS
Cadence matters more than dashboards
Confidence trend is an early warning signal
Blockers must be visible to be resolved
Stops "updated but not progressing" behavior
Separates real commitments from vague promises
Trend beats snapshot
CATEGORY SHIFT
PROFIT.CO
Goal failure prediction (2–3 weeks early)
Probability-of-success per objective
Velocity/momentum decay detection
Silent drift detection (green dashboard trap)
Risk heatmap across org
Risk root-cause classification
Risk trendline (improving vs worsening)
Forecast reliability score
Timeline drift prediction
AI insights narrative (what's changing)
Focuses exec attention on the few risks that matter
Saves hours of manual investigation
Shows if interventions actually work
Measures whether your execution system is trustworthy
Prevents "launch slips quietly" scenarios
Execs get clarity without interpretation overhead
WHY IT MATTERS
Gives leaders a decision window
Execs manage odds not vibes
Stops slow failures that look "fine"
Catches hidden execution decay
SHIFTFOCUS
Goal failure prediction (2–3 weeks early)
Probability-of-success per objective
Velocity/momentum decay detection
Silent drift detection (green dashboard trap)
Risk heatmap across org
Risk root-cause classification
Risk trendline (improving vs worsening)
Forecast reliability score
Timeline drift prediction
AI insights narrative (what's changing)
INTERVENTION SYSTEM
PROFIT.CO
Recommended actions for risks
Owners + deadlines generated for recovery
Intervention log (decision→action→impact)
Root-cause drilldown (why it's slipping)
Top 5 risks view (next 2–3 weeks)
Weekly "what changed" delta briefing
Executive tradeoff view (what to cut/shift)
Impact measurement of interventions
Execs manage the quarter proactively
60-second scan replaces long meetings
Enables controlled tradeoffs vs panic
Proves leadership actions matter
WHY IT MATTERS
Turns risk into a plan
Accountability becomes operational
Creates executive memory and learning
Prevents guessing and blame
SHIFTFOCUS
Recommended actions for risks
Owners + deadlines generated for recovery
Intervention log (decision→action→impact)
Root-cause drilldown (why it's slipping)
Top 5 risks view (next 2–3 weeks)
Weekly "what changed" delta briefing
Executive tradeoff view (what to cut/shift)
Impact measurement of interventions
ENFORCEMENT ENGINE
PROFIT.CO
Weekly Commitment Engine
Check-in enforcement (missed updates trigger action)
Escalation routing rules
KR slippage workflows
Rule engine by org/team
Ritual automation (Mon/Wed/Fri system cadence)
Blocker enforcement loop
Accountability map (who blocks whom)
Behavioral OS nudges
Sentiment/behavior tracking
SHIFTFOCUS
Weekly Commitment Engine
Check-in enforcement (missed updates trigger action)
Escalation routing rules
KR slippage workflows
Rule engine by org/team
Ritual automation (Mon/Wed/Fri system cadence)
Blocker enforcement loop
Accountability map (who blocks whom)
Behavioral OS nudges
Sentiment/behavior tracking
WHY IT MATTERS
Cadence doesn't die when things get busy
Stops late surprises caused by politeness
Risk gets handled consistently not emotionally
Enterprise control without micromanagement
Creates operating rhythm at scale
Blockers stop being "FYI"
Clarifies responsibility across teams
Improves follow-through without policing
Detects execution health beyond numbers
Enforcement prevents drift from becoming normal
DEPENDENCIES & CAPACITY
PROFIT.CO
Dependency mapping across initiatives
Blocked-by / blocking graph
Critical path & bottleneck detection
Capacity vs commitments signal
Congestion alerts (too many priorities)
Workload distribution tied to risk
Dependency risk propagation
Execution flow timeline (not Gantt theater)
SHIFTFOCUS
Dependency mapping across initiatives
Blocked-by / blocking graph
Critical path & bottleneck detection
Capacity vs commitments signal
Congestion alerts (too many priorities)
Workload distribution tied to risk
Dependency risk propagation
Execution flow timeline (not Gantt theater)
WHY IT MATTERS
Cross-team constraints decide the quarter
Shows true bottlenecks instantly
Prevents one team from stalling all progress
Stops overcommitment before failure
Enables early scope cuts
Prevents burnout and hidden delivery risk
One risk doesn't silently cascade
Shows if delivery is accelerating or stalling
EXECUTIVE SIMULATION
PROFIT.CO
Scenario simulation console
Reallocation impact projection
Risk appetite adjustment simulation
"If we do nothing" projection
Decision reporting pack
SHIFTFOCUS
Scenario simulation console
Reallocation impact projection
Risk appetite adjustment simulation
"If we do nothing" projection
Decision reporting pack
WHY IT MATTERS
Execs test tradeoffs before committing
Shows impact of shifting resources
Matches plans to reality constraints
Makes inaction visible and costly
Creates board-ready explanation of tradeoffs
REPORTING & QBRs
PROFIT.CO
Auto-generated weekly executive brief
QBR narrative generation
"What slipped and why" retrospective
Leadership decision log
Impact reporting (decision→outcome)
SHIFTFOCUS
Auto-generated weekly executive brief
QBR narrative generation
"What slipped and why" retrospective
Leadership decision log
Impact reporting (decision→outcome)
WHY IT MATTERS
Execs stop assembling updates manually
QBR becomes decisions not reporting
Turns retros into system improvements
Prevents repeating the same mistakes
Proves execution improvements are real
INTEGRATIONS & ECOSYSTEM
PROFIT.CO
Slack/Teams workflow integration
Jira bi-directional sync
Asana/Monday/Linear connectors
Salesforce alignment signals
API + webhooks
SHIFTFOCUS
Slack/Teams workflow integration
Jira bi-directional sync
Asana/Monday/Linear connectors
Salesforce alignment signals
API + webhooks
WHY IT MATTERS
Execution should live where teams work
Delivery reality must match goal reality
One truth across fragmented tools
Connects GTM execution to revenue reality
Enterprise extensibility
ADMIN & GOVERNANCE
PROFIT.CO
SSO
SCIM provisioning
RBAC permissions
Audit logs
Policy controls (enforcement rules)
SHIFTFOCUS
SSO
SCIM provisioning
RBAC permissions
Audit logs
Policy controls (enforcement rules)
WHY IT MATTERS
Enterprise adoption requirement
Reduces IT friction at scale
Controls who can change what
Needed for enterprise governance and accountability
Turns governance into an operating system
IMPLEMENTATION MODEL
PROFIT.CO
Parallel pilot (no rip-and-replace)
90-day proof scorecard
Exec cadence playbook
SHIFTFOCUS
Parallel pilot (no rip-and-replace)
90-day proof scorecard
Exec cadence playbook
WHY IT MATTERS
Low-risk replacement path
Decision is evidence-based not sales-based
Shortens time-to-value and reduces chaos
Who should choose which?
Choose Profit.co if
You need an OKR system of record with mature program governance
Your execution model already works and you mainly need rollups + visibility
You're optimizing for compliance, cadence tracking, and reporting hygiene
You want structure—not prediction, not enforcement, not simulation
Best for: operators and execs accountable for outcomes, not just goal documentation.
Where it breaks
You're tired of "green until red" dashboards and late escalations
Execution breaks at the dependency + capacity layer, not the OKR layer
You're spending leadership time on interpretation instead of intervention
You want to prevent misses, not just explain them
You want an executive control loop: predict → intervene → measure impact
Best for: operators and execs accountable for outcomes, not just goal documentation.
Schedule Executive Walkthrough
Run the 90-day Parallel Pilot
What changes / what doesn't
What stays the same
Your OKR structure
Your governance model
Your reporting cadence
Your team ownership model
Where it breaks
You see risk earlier
Cadence becomes enforceable
Leadership intervention becomes smaller + earlier
QBR prep collapses into a clear narrative
Execution becomes predictable
ShiftFocus doesn't ask teams to "try harder." It changes the system they execute inside.
Proof you can verify in 30 days
No hand-waving. No case studies. Just measurable outcomes.
Risks surfaced before deadlines (tracked)
Fewer late escalations (tracked)
Shorter exec reviews (tracked)
Less manual QBR prep (tracked)
Clear interventions + outcome impact (tracked)
Pilot Scorecard Preview
Week-by-week metrics you'll track during the 90-day parallel run:
Week 1–2 — Setup + baseline capture
• Baseline execution health
• Cadence adoption rate
• Initial risk signal map
Week 3–6 — Early signal validation
• First drift signals detected
• Time-to-surface risk vs current process
• Blocker visibility + resolution cadence
Week 7–10 — Pattern detection
• Repeat failure modes identified
• Intervention actions taken
• Impact trends (confidence, velocity, congestion)
Week 11–12 — Go / no-go decision
• Evidence summary: expand, hold, or walk away
• Exec narrative pack for QBR/board
• Rollout plan if you proceed
If ShiftFocus can't create visible leverage inside a quarter, you shouldn't roll it out.
If we can't show signal inside 30 days, you shouldn't expand.
Run both in parallel for one quarter.
Decide with proof.
A controlled evaluation built for executive teams: measurable, reversible, and designed to respect your time.
Schedule Executive Walkthrough
Run the 90-day Parallel Pilot
See what you'll see in the first 14 days before you commit to anything.