Enforcement Architecture
Execution doesn't fail.
It decays.
When updates go silent and progress lies, outcomes slip quietly. ShiftFocus is the enforcement layer that makes execution structurally unavoidable.
For exec teams running multi-team execution (Product + GTM + Operations).
Schedule Executive Walkthrough
90-day parallel pilot
Explainable risk scoring
No rip-and-replace
See the enforcement loop
The enforcement loop
A closed system where execution doesn't depend on willpower-it's structurally enforced.
STEP 1
Commit
Every goal has an owner, weekly update window, and defined expectations.
STEP 2
Update
System opens fixed update window. One update required per item. Window closes automatically.
STEP 3
Verify
Evidence required. Progress delta checked. Confidence vs movement compared.
STEP 4
Score
Momentum score recalculated weekly. Silence decays status. Patterns tracked.
STEP 5
Escalate
Missed windows trigger automatic escalation. Patterns surface. Leaders see exceptions only.
Continuous enforcement
Detection and scoring are system-driven, not manual.
Risk scoring is explainable
Each flag shows the 3 drivers: missed check-ins, velocity decay, and dependency age. No black-box predictions.
Execution follows laws. ShiftFocus enforces them.
Weekly
Cadence is mandatory
Every item updates weekly or becomes overdue.
Auto-decay
Silence creates risk
No update automatically decays status.
Alert threshold
Drift is detectable
Momentum falling triggers alerts without opinion.
Escalation is automatic
Accountability routes itself.
Auto-route
What this produces
The enforcement loop generates leader-facing outputs automatically.
Auto
Weekly Exec Brief
Auto-generated summary of risks, interventions, and momentum changes.
Ranked
Risk Queue
Ranked list of goals showing decay patterns and intervention needed.
Visual
Accountability Heatmap
Visual tracking of who delivers consistently vs. who goes silent.
Tracked
Intervention Log
History of escalations, responses, and outcome changes tracked.
Three layers of enforcement
Foundation creates structure. Intelligence predicts failure. Enforcement makes execution unavoidable.
LAYER 1
Foundation
Infrastructure for mandatory execution
Complete OKR management with the enforcement layer built in
​OKR Hierarchy
COO
CEO
Every goal has an owner. Every owner has a cadence.
Structured Check-ins
COO
Ops
Fixed update windows. Evidence required. No skipping.
Team Architecture
CoS
Ops
Role-based access ensures accountability visibility.
Task System
Ops
Tasks inherit check-in cadence from parent goals.
Period Controls
COO
Cycle management enforces time-bound commitment.
LAYER 2
Intelligence
AI that detects before you ask
Predictive risk detection and automatic intervention
AI OKR Creation
CoS
Ops
Generate complete hierarchies with enforcement built in.
Risk Detection Engine
CEO
COO
Predict failures 2-3 weeks early. Escalate automatically.
Momentum Analytics
CEO
COO
Velocity trends show who's drifting before quarters end.
Alignment Mapping
COO
CoS
Visualize dependencies. Spot cascade failures early.
Manager Dashboard
CEO
Only exceptions. Only risks. No noise.
LAYER 3
Enforcement
​Consequences that make execution inevitable
Escalation, visibility, and accountability architecture
Access Control
CEO
COO
Leaders see everything. Silence creates visibility, not privacy.
Escalation Automation
COO
Ops
Missed updates trigger escalation. Manual follow-up eliminated.
Accountability Heatmap
CEO
COO
Pattern tracking shows who delivers, who goes silent.
Custom Dashboards
CoS
Ops
Every role sees what enforcement requires them to see.
Automated Reports
CoS
Ops
Weekly evidence of execution. No manual compilation.
Pilot scorecard metrics
These aren't aspirational. They're measurable in your 90-day pilot.
Every metric is tracked automatically and included in your go/no-go decision
2-3 weeks
Time to first signal
Risks surface before deadlines, not at QBRs
📊 Days between flag + actual deadline
Count
Late escalations (per month)
Track escalations that happen after deadline vs. auto-routed early
📊 Count before/after comparison
Minutes
Exec review time (per week)
Leadership sees signals, not stories—time drops significantly
📊 Days between flag + actual deadline
Hours
QBR prep time (per quarter)
No manual compilation—auto-generated briefs eliminate admin work
📊 Days between flag + actual deadline
Count
Interventions applied
Every escalation tracked with outcome impact measured
📊 Days between flag + actual deadline
%
Intervention success rate
Percentage of interventions that changed goal trajectory positively
📊 Score changes post-intervention
What leaders actually see
Leaders don't manage execution. They correct it.
Drift Radar
Only stalled, lying, or silent items. No noise. No summaries. Just what needs attention.
Velocity declining
Confidence vs progress mismatch
Blocked dependencies
Silent owners
Meeting Brief
Top risks and blockers auto-generated every week. Leaders prepare in 2 minutes, not 2 hours.
Critical items only
Pattern detection
Suggested interventions
Zero manual prep
Accountability Heatmap
See patterns over weeks, not words. Who updates on time. Who goes silent. Who delivers.
Owner reliability scores
Team momentum trends
Update consistency
Execution patterns
This is the sentence we hear most often.
"We didn't know we were losing until the quarter ended."
Not a better tool. A different system.
The category difference in three dimensions.
Tools stop at visibility. Systems introduce consequences.
Enforcement
ShiftFocus
Cadence is mandatory. Silence decays status. Escalation is automatic.
Traditional OKR Tools
Updates are requested. Status is reported. Follow-up is manual.
Intelligence
ShiftFocus
AI predicts failure 2-3 weeks early. Risk detection is continuous.
Traditional OKR Tools
Dashboards show what already happened. Insights are retrospective.
Adoption
ShiftFocus
94% adoption through structural enforcement, not training.
Traditional OKR Tools
23-40% adoption. Requires ongoing change management.
Visibility didn't fix execution. Dashboards show progress, they don't enforce it. Execution fails where consequences don't exist.
Enforcement lives where you work
Integrations don't just connect—they enforce. Check-ins happen in Slack, not separate apps.
Slack
Check-ins happen in Slack. No app switching required.
2-way sync
Alerts
Teams
Updates delivered where teams already work.
2-way sync
Alerts
Google Calendar
Update windows auto-block calendar time.
Writeback
Gmail
Escalations route through existing email flows.
Alerts
Jira
Pull work status automatically, no double entry.
2-way sync
Writeback
Linear
Engineering progress syncs in real-time.
2-way sync
Writeback
Okta
Enterprise SSO with role-based access control.
SSO/SCIM
Audit logs
Zapier
Connect enforcement to any workflow tool.
Webhooks
How we roll this out safely
90-day parallel pilot. No rip-and-replace. Clear go/no-go criteria.
WEEKS 1-2
Setup
SSO/SCIM configuration
Role-based access control
Import existing OKRs
Define escalation rules
WEEKS 3-6
Validation
Run parallel to existing system
Teams use both platforms
Compare risk detection accuracy
Track early warning performance
WEEKS 7-10
Scale
Add additional teams/functions
Monitor intervention outcomes
Measure exec review time
Gather feedback from owners
WEEKS 11-12
Decision
Review pilot scorecard metrics
Compare to pre-pilot baseline
Go/no-go decision
Full rollout or exit
Go/no-go criteria (Week 12)
Clear decision framework based on measurable outcomes
DETECTION
Early warning works
Risks flagged 2+ weeks before deadline. Leaders see issues before they escalate.
ENFORCEMENT
Escalation reduces noise
Auto-routing works. Leaders spend less time chasing updates, more time intervening.
OUTCOME
Exec time improves
QBR prep time drops. Weekly reviews get faster. Interventions are tracked.
What you get in the first 30 days
Execution enforcement starts immediately. Here's what happens week by week.
No rip-and-replace. Run parallel to your existing system for the first 30 days. Compare results. Make the decision based on data, not promises.
WEEK 1
Setup & Configuration
SSO/SCIM configured
Teams & roles imported
Existing OKRs migrated
Escalation rules defined
WEEK 2-3
First Enforcement Cycle
First weekly check-in window opens
Auto-escalation activates
Risk detection engine goes live
First Weekly Exec Brief generated
WEEK 4
Pattern Recognition Begins
Accountability Heatmap shows data
Risk predictions start surfacing
Intervention tracking active
QBR Brief auto-generated
DAY 30
First Measurable Outcomes
Time-to-signal measured
Late escalations tracked
Exec review time compared
Intervention success tracked