FOR CEO's RUNNING $20M–$500M ARR
See execution risk
before it reaches
the boardroom
ShiftFocus gives CEOs a live, predictive view of whether strategy will land and the smallest intervention that changes the outcome.
Built for CEOs, COOs, and Chiefs of Staff running cross-functional SaaS execution.
No rip-and-replace. Run ShiftFocus in parallel. Decide with proof.
The Mechanism
Four execution killers CEOs miss
until it's too late
These aren't hypotheticals. They're the patterns we built the system to detect weeks before they reach your desk.
Your VP says "on track" while engineering silently cuts scope
$2.3M revenue slip
6-week delay compounds across pipeline
TRADITIONAL TOOLS
Week 11: VP admits in staff meeting features won't make it
SHIFT FOCUS DETECTS
Week 3: Commit patterns show scope reduction beginning
Decision window:
18 days earlier
Three teams waiting on one blocker no one escalated
42 eng days wasted
Avg. cost: $84K in delayed delivery
TRADITIONAL TOOLS
Week 8: Three PMs surface same blocker in retro
SHIFT FOCUS DETECTS
Week 5: Dependency graph shows cascading blocks
Decision window:
21 days earlier
Your best IC is the critical path for 5 initiatives
All 5 slip 30%
Burnout risk + roadmap chaos
TRADITIONAL TOOLS
Week 10: IC leaves or burns out, everything stops
SHIFT FOCUS DETECTS
Week 4: Allocation analysis flags 180% loading
Decision window:
6 weeks earlier
Your VP says "on track" while engineering silently cuts scope
Q miss revealed late
Board sees it after you do
TRADITIONAL TOOLS
Week 12: Team finally admits trajectory is off
SHIFT FOCUS DETECTS
Week 6: Confidence scoring detects hedging language
Decision window:
6 weeks earlier
Traditional dashboards tell you what happened.
ShiftFocus tells you what will happen—while you can still change it.
Real CEO Scenarios
Three situations you can't afford
to discover late
These are not case studies. They're the exact patterns the parallel pilot is designed to detect inside your environment.
SCENARIO 01
ILLUSTRATIVE SCENARIO
Revenue miss you could have prevented
THE PATTERN
Pipeline looks fine. Execution drifts. Commitments slip. Miss shows up late.
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Reported status
Actual trajectory
DECISION WINDOW
Risk surfaced:
Week 2 (before Q-end panic)
Cause identified:
Capacity strain + dependency blockage
Intervention window:
18 days of lead time, not end-of-quarter fire drill
WHAT SHIFT FOCUS DOES
Flags trajectory decline early (not "green until red")
Shows which initiatives are stalling revenue outcomes
Assigns the smallest intervention (owner + due date)
Tracks whether risk probability improves after action
PILOT-VERIFIABLE PROOF
Risk surfaced before deadline (tracked)
Fewer late escalations (tracked)
Shorter exec review time (tracked)
SCENARIO 02
ILLUSTRATIVE SCENARIO
Product launch delay caught before commitments break
THE PATTERN
Launch status stays "on track." Hidden blockers stack. Dependencies explode. Delay becomes inevitable.
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Reported status
Actual trajectory
DECISION WINDOW
Risk surfaced:
Week 3 (when confidence decayed)
Cause identified:
Blocked critical path + dependency congestion
Intervention window:
21 days for early rerouting vs. late apology
WHAT SHIFT FOCUS DOES
Maps critical dependencies across teams
Detects stalled work before it becomes deadline failure
Escalates only when policy thresholds are crossed
Creates intervention log with outcome impact
PILOT-VERIFIABLE PROOF
Blocked days reduced (tracked)
Missed check-ins reduced (tracked)
Commitments regained before deadline (tracked)
SCENARIO 03
ILLUSTRATIVE SCENARIO
Churn spike buried in green dashboards
THE PATTERN
KPIs look stable. Execution quality drops. Customer friction rises. Churn spikes after it's already baked in.
Reported status
Actual trajectory
DECISION WINDOW
Risk surfaced:
Week 2 (before customer escalation)
Cause identified:
Capacity overload + neglected initiatives
Intervention window:
11 weeks of early visibility, not post-mortem
WHAT SHIFT FOCUS DOES
Links execution signals to customer-impact initiatives
Flags drift patterns that precede churn events
Forces ownership clarity and weekly accountability
Tracks intervention effectiveness, not just reporting
PILOT-VERIFIABLE PROOF
Earlier risk surfaced (tracked)
Fewer late escalations (tracked)
Clear intervention to measurable impact (tracked)
Example scenarios show how ShiftFocus surfaces trend + decision window. Pilot scorecard produces real metrics in your environment.
Why Your Dashboards Lie
Your dashboards
aren't wrong.
They're just late.
By the time most tools show you a problem, your decision window has already closed.
Status tells you what happened. Trajectory tells you what will happen.
Average time to detect execution risk across enterprise tools
ILLUSTRATIVE COMPARISON
Days until CEO learns about execution risk
Slack
Weekly
Reviews
BI
Dashboard
ShiftFocus
0
15
30
45
60
Most CEOs don't lack intelligence. They lack early intelligence.
Different Mental Model
Traditional OKRs explain outcomes.
Execution intelligence changes them.
Traditional OKRs
Tracking & Reporting
Team says 'on track'
OKR dashboard shows green
Next update: Weekly staff meeting
Status: Manually reported by VP
Action: Wait for next check-in
ShiftFocus
Prediction & Intervention
Velocity trend vs. rolling 30-day baseline
Trajectory projection with miss probability
Intervention window calculation based on decision lead time
Status: Auto-detected from connected work systems
Action: Bottleneck analysis with specific resource recommendation
Illustrative comparison of detection capabilities
No Hand - Waving
Proof you can verify
in 30 days
No case studies required. Just measurable outcomes.
Risks surfaced before deadlines (tracked)
Fewer late escalations (tracked)
Shorter exec reviews (tracked)
Less manual QBR prep (tracked)
Less manual QBR prep (tracked)
If you can't see visible leverage inside a quarter,
you shouldn't roll it out.
What Changes
Teams using execution intelligence
intervene weeks earlier—not days.
Early intervention changes outcomes. Late detection explains them.
Know before
you're asked
Walk into exec reviews with the risks, causes, and interventions already mapped. Run ShiftFocus in parallel for one quarter. Decide with proof.
Security review ready: SSO/SCIM • Audit logs • Encryption • Vendor packet
Built for CEOs who refuse to be surprised by their own company.