BUILT BY EXECUTIVE, FOR EXECUTIVES
We refused to
accept chaos
At $750K revenue, we had everything except the one thing that mattered: clarity.
We built ShiftFocus because we lived the problem. And we refused to believe chaos was inevitable.
CHAPTER 01
Success. With a cost.
Our agency was thriving. $750K–$1M annually. Client roster growing. Team expanding across cities. Every external metric screamed success.
Every quarter, we set ambitious OKRs. Every Monday, we talked about priorities. Every Friday, we reviewed progress.
But by Wednesday, no one remembered what mattered.
WHAT CLIENTS SAW
Growing revenue
Expanding team
Great delivery
WHAT WE FELT
Zero alignment
Lost clarity
Constant confusion
We were scaling revenue. But we were losing control of what actually mattered: execution.
"We were scaling revenue. But we were losing control of what actually mattered: execution."
CHAPTER 02
The symptoms we ignored
We weren't failing. Revenue proved that. But beneath the success, the cracks were spreading.
Priority confusion — Every team thought their work was #1.
Status theater — Green dashboards hiding red reality.
Meeting debt — Hours spent just understanding what's happening.
Strategic drift — OKRs set in January, forgotten by March.
Execution gaps — Clear goals, unclear ownership.
Progress illusion — Everyone busy, nothing shipping.
"I don't actually know if we're winning or losing anymore."
The wake-up call came when our best project manager said:
That's when we knew something had to change. Not our people. Not our process. But how we worked.
12+
Hours per week
in status meetings
3-4
Weeks until
tools abandoned
0%
Confidence in
our direction
CHAPTER 03
18 months. 6 tools. Zero success.
We did what every struggling company does: we bought tools. Lots of them.
-
Spreadsheets
• 2 months
Manual hell
-
Asana
• 3 months
Zero adoption
-
Jira
• 4 months
Too complex
-
Perdoo
• 2 months
No momentum
-
Gtmhub
• 3 months
Enterprise bloat
-
Weekdone
• 2 months
Surface-level
Value
0
Months
18
Wasted
$18K+
Every single tool followed the same pattern: Week 1 excitement. Week 2 confusion. Week 3-4 abandonment.
We started asking the wrong question: "Which tool should we try next?"
Then it hit us. The problem wasn't OKRs. It wasn't our team. It wasn't our process.
The tools were built for the wrong job.
They were designed for reporting, not execution. Built for quarterly reviews, not daily habits. Optimized for managers, not makers.
They tracked progress. They didn't create it.
CHAPTER 04
So we built what we needed
Not another OKR tracker. An execution engine designed for how real teams actually work.
The question that changed everything: "If we can't make OKRs work with 15 people... what about companies with 500? Or 5,000?"
We stopped looking for existing solutions. And started building our own.
​Let's be honest: our first prototype was garbage. The UI was clunky, the logic was broken, and half the team hated it. But we kept iterating because we had no choice — another failed tool meant another year lost.
BEFORE
15 hours/week in meetings
3-day lag to understand blockers
Quarterly review chaos
Manual data hunting
0% engagement after week 3
AFTER
2 hours/week in standups
Real-time visibility
Weekly rhythm
Single source of truth
92% daily check-in rate
We tested v1.0 internally. Within 30 days, team check-ins became 30-second habits. Leadership had clarity without meetings. Projects stopped slipping silently.
After 6 failed tools and 18 wasted months, we finally had 85%+ daily active usage after 60 days.*
Not perfect. But the first thing that actually worked.
*Based on internal team usage (15 people) over 90-day pilot period
Less meetings
80%+
Faster to clarity
10x
Daily adoption
85%+
*Internal pilot results (15-person team, 90 days)
CHAPTER 05
We didn't reinvent OKRs.
We reinvented execution.
The framework works. The tools don't. So we rebuilt the tools around what actually drives results: daily habits, clear ownership, and real-time truth.
Strategy
Company direction
Key Results
How you measure
Themes
Focus areas
Initiatives
What you execute
Objectives
Where you're going
KPIs
Track performance
What we transformed is how teams experience OKRs.
OUR DESIGN PRINCIPLES
Clarity over complexity
Every feature must reduce cognitive load
Adoption over features
If teams don't use it daily, it's worthless
Habits over heroics
Sustainable execution beats sporadic intensity
Truth over status
Show reality, not what people want to see
Behavioral science over gut feel
Design systems that make the right thing automatic
Execution over documentation
Move fast, track progress, ship results
This isn't an OKR tracking tool. It's an execution OS.
​Built for the C-suite who need clarity. Designed for teams who need momentum. Engineered for companies who refuse to fail in silence.
CHAPTER 06
Our mission: Make execution clarity inevitable
We're not building software. We're building the operating system for how modern companies execute strategy.
Built for the leaders who refuse to operate blind. CEOs who need to know if strategy is actually working. COOs who need to see execution gaps before they're problems. VPs who need to drive performance without micromanaging.
OUR DESIGN PRINCIPLES
• Execution clarity is a competitive advantage
• Teams deserve tools as good as their ambition
• Alignment is a system, not a meeting
• Strategy without visibility is just hope
• Leadership shouldn't require heroics
• The best execution feels effortless
We've lived the chaos of misalignment. We've wasted months on tools that promised but never delivered. We've felt the frustration of teams working hard but going nowhere.
So we built what the world needed.
And now, we're helping teams everywhere execute with clarity.
Where execution clarity becomes your unfair advantage.
85%+
Daily adoption
10x
Faster to clarity
80%+
Less meetings
100%
Visibility
*Based on internal pilot (15-person team, 90 days)
This is
ShiftFocus
We're the team that got so fed up with alignment theater, we built the antidote. No fluff, no buzzwords, no "synergy." Just ruthlessly clear execution for leaders who'd rather ship than talk about shipping.
If you're tired of tools that promise clarity but deliver chaos—
see what execution looks like when it actually works.
Madhan
Founder • Intellius Marketing
Built an agency serving 100s of medspas, doctors, and healthcare businesses. Scaled to $750K-$1M revenue. Got fed up with the chaos. Built ShiftFocus to fix what broke.
14 days • No card • No meetings